30 years specialising in media and prior to setting up media360 in 2003 was General Manager of MEC, Young & Rubicam and FCB. In 2008, Dale was appointed to the International Jury of the Cannes Media Lions Finalist in the Cannes Global Media Awards, Gold EFFIE Winner for Electoral Enrolment Campaign and Unitec, numerous other media and effectiveness wins over the years. For the past 5 years, Dale has been based in Melbourne and Auckland with clients also in Sydney.
Media has been Phillip’s career-long passion. He has held senior positions in a number of local and multi-national agencies in New Zealand.
He is widely experienced across most major categories including fmcg, finance, automotive and retail. Phillip uses his strategic skills to match client objectives with consumer insights.
His particular interests in research and new and emerging media platforms are used to provide effective, consumer led solutions.
A key member of the team that won a Gold and two Bronze EFFIEs for ASB Bank during the incredibly successful ‘Goldstein’ era.